To commiserate with losing March Madness fans we created a special box of Kraft Mac & Cheese full of frowning noodles, as we flipped Kraft’s iconic noodle-smile upside down.
Our frowning noodles ran out of stock in minutes, and were covered by news outlets like Good Morning America, ABC, Fox, NBC, Adage, Campaign US, Trendhunter, and more.
To tease out the activation we created a sad social video for sad, sad fans.