How do you prove that Jim Beam’s new summer whiskey drink is actually refreshing? You get real professional refreshers (A/C Techs, Fridge Repairmen, and Pool Specialists) to try it, certify it, and become your spokesmen. Meet - The Refreshionals.
The second they deemed it refreshing, we ran with it, making them our official spokesmen in recipes videos, print, and on social.
The new face of summer refreshment is here – and it looks like three middle-aged men who have never been on camera before.
On social, they even partnered with Drizzly to help those in need of refreshment.
